Social Media Advertising
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It was a big week for Facebook! Between the introduction of Facebook shops, a new way to sell products, and more testing of a potential loyalty program, a lot is changing. Instagram, too, updated shopping capabilities in more than one way.
Let’s jump in ⬇️.
The Launch of Facebook Shops
The introduction of Facebook Shops came this week, and it’s one of the many ways social media platforms are trying their best to help small businesses during these unusual times. The new feature is simply an updated version of what was formerly the “Facebook Page Shop.”
This newer version will allow retailers to upload their product catalogs directly to their Facebook page, and users can stay on the Facebook app or website to browse these catalogs and purchase items. It’s not yet clear how many users have access to the feature, though Facebook stated that it would be fully rolled out over the coming months.
Instagram Launches Shops; Shopping Capability from Explore Tab
Similar to Facebook Shops, Instagram’s new feature Instagram Shops will allow users to browse and purchase products on the app. The feature will allow businesses to feature product catalogs in their entirety for the first time on the platform, as they were previously only able to feature one item at a time.
The new feature can be accessed either directly via the profile of the business, where there’s a new section made for showcasing their catalog, or on the explore page. Products and businesses will be featured on the explore page, though there isn’t yet any information regarding how the app selects which businesses will appear for users.
Just as Facebook’s feature, Instagram Shops is being released in a phased manner and should be fully rolled out by the end of the summer.
Facebook Introducing Selling Capabilities on Live Video
As part of the company’s effort to make shopping a seamless, in-app experience, Facebook is testing a new feature called Live Shopping. Currently, however, the feature is only available to select businesses on Facebook.
If rolled out, the feature would give users the ability to tag products from their catalogs, which the aforementioned Facebook Shop would allow them to upload, before streaming. Then, during their live video, viewers will be able to see and access the links to their products while simultaneously watching the stream.
Facebook Facilitating Connection of Loyalty Programs to Profiles
In an extension of what Facebook has been doing with businesses like Sephora, the platform will be allowing select businesses to have customers seamlessly connect their Facebook accounts to loyalty member programs. This new connection feature, while still being tested, would give businesses the ability to manage loyalty programs via Facebook Shops.
The first round of this program was launched in March, but this week’s new extension of the program is helping small businesses get involved. As of now, there are no further details about whether the program will be officially rolled out or to whom it would apply.
Did you enjoy today's content? Leave a comment below, and check back every Friday for the latest in social media!
Check out what’s new in the world of social media! As of this week, LinkedIn users now have access to two new features – Virtual Events and a polling tool. Instagram also introduced updates, increasing users’ comment management capabilities and introducing a new sticker for stories.
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