There are a lot of moving pieces that go into developing an overarching social media strategy for your brand and business. These days social media marketers must take a multi-channel approach in order to reach their prospects and customers, as one platform doesn’t fit (or reach) all any longer.
With close to a decade of experience crafting multi-channel strategies for Fortune 500 companies, Mariano Mariano is adeptly skilled at delivering strategy through an ever evolving social landscape. Todays companies need a clear roadmap to help guide them through today’s rocky social terrain, so let us help create one tailored just for you!
Most of today’s social media platforms rely on algorithms to determine what content to display prominently and what content to bury. “Engagement” is a primary factor in regulating what is placed into users’ newsfeeds, so it’s crucial to be engaging.
To encourage members of your target audience to engage with your content in meaningful ways, you must be sure to readily react to user comments and questions at a moment’s notice. The faster you react to comments, for example, the more likely it is that other users will actively engage with your content as well. Let us help you keep your finger on the pulse of your fast moving community!
Analytics are the best way to understand and gauge whether or not your social strategy is working. Through insight analyzation you’ll know what type of content your audience wants to see more of, and in turn what tactics to eliminate moving forward.
For example, are you able to drive users who engage with your brand on social networks to your website? If so, how do the site visitors behave? Are they taking action, i.e. signing up for your upcoming webinar, or setting up a consultation through your “Contact Us” page? Let us help you glean some meaningful insight from your metrics.
Impactful social media marketing no longer relies solely on organic content to increase reach. The reality is that our world is one of pay-to-play, and a truly comprehensive social media strategy must include some paid elements in order to amplify our reach.
Algorithms are the gatekeepers of our content and we need to learn to work with them in order to be seen. There’s nothing more rewarding than seeing your ad dollars pay off, especially in the form of engagements, followers, web traffic, sign-ups, and new customers. Let us help you reach your company’s target audience!
Finding creative ways to pique the interest of social media users is one of the best ways to build an organic following through amplification and word of mouth. The tagline “content is king,” although cliché at this point, will forever ring true because content is the most valuable and substantial piece of your social media game.
It’s key to develop an editorial calendar to serve as the framework for your social media strategy; one that’s chock full of rich creative content to keep your loyal audience members engaged and to attract your target audience. Populating your calendar framework with meaningful and engaging content is our specialty!