Happy Friday! This week, we're looking at updates in collaboration on Pinterest, removing followers on Instagram, breaking news on Snapchat, and Snapchat advertising. Let's jump in ⬇️
Pinterest is Adding a Way for Users to Collaborate on Boards
Pinterest wants to become your go-to event planning hub! The platform is now providing group boards their own designated feed, as well as incorporating new notification options, @-mentions, and the ability to like comments.
Pinterest has maintained a strong reputation as the top visual nerve center for inspiration, but their primary goals are to stand out as one of the top social media platforms on the market, and to become a part of all users' daily social routines, much like Facebook or Instagram. They're hoping these new features will encourage users to visit the platform every day, not just when they're looking for inspirational ideas.
Instagram Test Lets Public Accounts Remove Followers
Instagram is officially testing a feature that would allow public accounts the ability to remove followers, an option that was previously only available to private accounts. Very few details of the feature have been released, but we do know that "removed" followers will not be notified that they have been withdrawn from following an account.
With this and other new elements, Instagram is clearly making a statement, and are doing everything in their power to keep users happy and keep them in the app. For them, keeping their loyal users happy is clearly more important than attracting new ones.
A New Snapchat Initiative Will Help Journalists Find and Verify Breaking News
Snapchat will allow organizations with subscriptions to NewsWhip, Storyful, SAM Desk, and TagBoard access to public Snaps for news discovery and verification. And Snapchat will be providing this for FREE, a word absent from the vocabulary of most social media giants.
This collaboration will give news networks, both big and small, access to a whole host of Snapchat data. Additionally, the geo-location features of SnapMap will give journalists an edge during breaking news situations, which introduces a new element to journalism as we know it.
Snapchat Beefs Up Ad Targeting in Deal with Nielsen
Snapchat and Nielsen are now offering marketers the ability to make targeted ad buys based on offline data as a part of their partnership. This partnership is set to put Snapchat on par with the likes of Twitter and Pinterest, with 30,000 audience segments from Nielsen Buyer Insights and Catalina Solutions available to them, much from offline loyalty card and credit card data.
Nielsen predicts that advertisers in the fields of retail, auto, finance, travel, and tech will find the partnership the most beneficial. The timing is great because as Facebook is scaling back on purchase-based targeting due to recent data and privacy concerns, Snapchat is scaling up.
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