Social Media Friday Four

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Happy Friday and we hope you're all enjoying your Holiday week! This week, we take a look at the addition of music within Instagram Stories, Instagram's "digital health initiative" in the form of "You're All Caught Up," LinkedIn's new QR code offering, and advertising transparency within Facebook and Twitter.

New Feature Lets You Add Music to Instagram Stories

Instagram has rolled out another new feature for stories, available to users in eight countries. You can add a song from Instagram’s library to your story just like adding a sticker. You can even choose what part of the song will play when followers listen to your story. While Instagram can’t guarantee the one song you’re looking for will be in the library, this is the beginning of a collaboration between Instagram and the music industry, and we love it!

Instagram Changes Algorithm With "You're All Caught Up"

Instagram is finally listening to its users’ discontent with the newsfeed algorithm. The “You’re All Caught Up” feature tells users when they’ve seen all new posts from the past two days. When you’ve seen everything within your feed, a message will appear to let you know. Now, you can finally walk away from your phone without being worried about missing your friends’ summer selfies previously hidden by the algorithm. We complained, and Instagram finally listened.  

LinkedIn Lets You Share Your Profile With QR Codes

Taking a cue from Snapchat, the LinkedIn app is introducing a scannable QR code, making it easier than ever to share your profile with contacts. Your unique code can be added to emails signatures, websites, or even your resume. And just like Snapchat, at your next professional event, you’ll be able to pull up your code to exchange information and make new connections. Welcome to the future of networking.

Facebook and Twitter Welcome Advertising Transparency

Users will now have more access than ever to information on Facebook ads. The new “Info and Ads” button will let users see every ad a page is currently running in addition to page history. For political ads, they will even be able to see how much money was spent. Before, only Facebook could see this information, giving users a deeper look than ever before. Soon after, Twitter followed with the announcement of a similar feature, the Advertising Transparency Center, in addition to distinguishing between ads by giving political ads their own style. Hopefully this helps combat any "fake news" we might see during the midterm election season!

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