Happy Friday! This week, we’re talking Facebook’s Friend List Feeds update, their competition with LinkedIn, Instagram DM polls, and AR shopping on Snapchat. Let’s get started ⬇️
Facebook Gets Rid of Friends List Feeds
As part of Facebook’s return to its roots by prioritizing user experience over business, Facebook users will no longer have access to the Friends List Feeds feature. Facebook released a message explaining that they are removing this feature in order to create a more holistic experience on the main News Feed. Friends Lists will still be available, meaning you can still create and share to your friends lists, but will not be able to access a feed. Bottom line: Facebook is going to look more like it did when you first joined.
Move Over LinkedIn, Facebook Wants to Be Your Career Destination
Facebook wants you to look to them to find your next mentor. The platform has already experimented with programs for connecting mentors and mentees in education and crisis recovery, and they are now moving into addiction recovery and professional advancement. What makes these programs unique is that they don't use an algorithm to match their pairs. Matches are made manually, considering qualifications and expertise. Reps from Facebook say this is only the beginning when it comes to mentorships.
Instagram Introduces Private Polls in DMs
Instagram has added a new way to engage with your friends through polls in direct messages. It works the same way that you would send a poll through to your story, but now you can select specific people to share it with. Everyone included in the group chat will be able to vote and see results as they come in. While this update doesn’t exactly bring anything cutting edge to the table, it is another way to use Instagram for personal communication.
Snapchat Creators to Access Shoppable AR
More and more top creators are gaining access to Shoppable AR filters. Filters like these offer a new kind of access, since they are longer lasting and more interactive than temporary stories. Nicki Minaj was the first creator to test this feature out, letting users purchase her new album and a necklace right in the app. Snapchat is hoping to use these filters to become more competitive in e-commerce with other social platforms.
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